Hello! I’m a New Orleans-based graphic designer.
Explore my work below to see how I use color, typography, and composition to elevate brand visual communication.
Flyte Logo & Brand Guide
I created a logo and brand package that communicates trust and competence, putting Flyte’s clients at ease while taking on the tough topic of financial literacy. With clear typography and a contrasting color palette, it’s easy to show off numbers and organize information while adhering to ADA design standards. The logo was designed with a sense of movement in mind and features rounded corners that give it a personality boost.
Client
Financial Learning You Take Everywhere
Year
04/2024
Louisiana Roadside Attractions
To communicate eccentric roadside attractions, I used textured type and a contrasting, vibrant color palette with a page layout system that shows off detailed photos with plenty of illustrations to guide the viewer through my selection of Louisiana oddities.
Client
Academic Project
Year
03/2023
Studio Martin
I designed a modern and clean brand guide with the goal of communicating the small business’ illustration style and values around quality artisan work. In support of graphic work, I composed photographs that showed off the process and personality of the artist, inviting customers into their world. Alongside visual communication, I wrote social media captions and product descriptions for online sales listings. Studio Martin was approached by Free People and was asked to be featured in their 2024 holiday shop.
Client
Self Initiated
Year
05/2023
Campus Services, Tulane University
I achieved Campus Services’ business goal to modernize their brand by designing with a creative expression of color, clear hierarchy, and illustrations that appeal to college students. Demonstrating my knowledge of Adobe Suite, I’ve picked a variety of print and digital work completed in collaboration with the communications department at Campus Services.
Client
Tulane University
Year
05/2024
Plessy & Ferguson Initiative
With adherence to their brand guide, I used paper textures, contrasting color, and collaging to communicate the history of voting rights. Below is a selection of work from this project including a poster design, web, and social media graphics.
Client
Plessy & Ferguson Initiative
Year
04/2024
Cosmo Crush
My target audience for this juice box packaging was children who love sci-fi. Risograph brushes are known for their charming imperfections and textures, so I used them to illustrate a cosmic, energetic atmosphere with joyful characters that will grab the attention of children and adults alike.
Client
Academic Project
Year
02/2024
Radio Convention Iconography
Icons are a powerful navigational tool meant to accurately communicate information while transcending language barriers and are inherently accessible. In order to guide convention visitors around the grounds, I designed a set of icons signifying event spaces and facilities. Using a simple palette and vector illustration with a fluid line weight, my icons have an illustrative look that attract the target audience — diverse groups of radio enthusiasts who prefer fresh and innovative content.
Client
Academic Project
Year
07/2023
My Process
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Visual Concepting
Understand the design goal, conduct research, and develop design ideas for a brand including logos, typography, color, images, and composition.
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Feedback and Refinement
Recieve feedback & collaborate on a refined direction. The goal at this step is to understand the design goal, mindfully critique, and refine, refine, refine.
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Develop Assets
Gather all visual elements & submit quality designs to enjoy with your audience.